We Launched a News Site Before There Was a Market–And it Paid Off

Elisa Wood and I were doing blogs and podcasts about energy and never imagined where this work would lead.  Read on to learn more…

Superstorm Sandy was an event Elisa Wood would never forget. The huge, destructive hurricane in 2012 left millions on the East Coast without power – but not everyone. “There were massive power outages everywhere, except for a few bright lights here and there, where universities and hospitals and airports had power,” Wood recalled.

How did those places keep the lights on? She discovered it’s because they were powered by microgrids: small-scale electrical networks that generate their own power and operate independently of the bigger power grid. They typically use solar power and/or natural gas generators.

Wood and two partners would go on to launch an online publication in this niche called Microgrid Knowledge. They were ahead of their time – maybe a little too ahead of their time.

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They launched a content site about a market before it even existed – and the gamble paid off